New York City is one of the biggest cities in the world, which means it’s home to massive business. Whenever there is massive business there is plentiful competition. SEO is one way to separate yourself from the hundreds or even thousands of competitors.
First, let’s talk about the power of SEO or search engine optimization. If you are unfamiliar SEO is the process of getting your website to the top of search engines for particular searches. We live in a new world. People are turning to Google to find new products or services. The days of opening up yellow pages to find a dentist are well and gone. Now people simply search dentist near me or NYC dentist. Typically, they view the first few options then choose one.
In a city like New York, there are hundreds of restaurants to choose from. People will either go to one that was recommended by a friend or they’ll do some searching on their own. The key word there is some searching. They’re not going to review hundreds of choices until they finally pick one they feel is best. On average, they’ll review 2 or 3 choices and pick one from those.
This is where the power of SEO comes into play. So someone is searching on Google for an NYC personal injury lawyer for example. They will look at the top 3 choices and choose one. If you are not among the top 3, you can be the best lawyer in the country, and you will not get the business. With proper SEO, you will be positioned at the top so subconsciously all the visitors will assume you are among the best.
So, the next question is how do you perform proper search engine optimization? You will see hundreds of articles out there telling you what it will take to rank at the top of the search engines. And although there is plenty good information, just like anything else, most of the information is misleading and misunderstood.
There’s no way I can sit here and teach you how to become an SEO master, it will take too long. Plus, I would be lying if I said I knew everything about SEO. It is a very complicated skill to pick up and requires your full dedication of time and energy to study, implement, and master.
I recommend to all my business owner friends to find a trusted company who can take out all the guesswork and implement the correct strategies for you. As business owners, there is so much we need to be on top of, and to also develop a skill as valuable as SEO, we simply would be spreading ourselves too thin and leaving our businesses vulnerable in other areas.
There’s one company that serves NYC that I highly recommend. The company is EnExT Consultants, and if you Google NYC SEO experts, you will see they are #1. That says it right there, they managed to get top rankings for a search term they fit into, and they can do the same for you.
Being that NYC is such a big city, and not only are there lots of competing businesses, there are lots of people searching in the area. So getting the proper SEO done to your site can be the difference between you owning your competition or getting little to no business at all.